17th October 2013 –
Up on the fifth floor of Imagination’s global headquarters in London ‘The Gallery’ space is alive, hosting the Profiting from experience event in association with the IPA. It’s attracted a diverse audience of leading industry influencers, both existing and prospective clients of Imagination, and journalists. They have arrived at Store Street in their numbers to engage in an afternoon of conversation and debate on the value of brand experiences to businesses.
Summer has revisited for the occasion and a handful of guests have spilled out onto the balcony. Inside, the place is buzzing. People are mingling in small circles and our Lab activations, particularly the 3D printer are attracting much interest.
We’re minutes away from show time, so the crowd begin to pour onto seats. It’s a spirited atmosphere and the scene is set for an inspiring afternoon.