Visa Inc. IPO

Visa is a global payments technology company that enables consumers, businesses, financial institutions and governments to use digital currency instead of cash and checks.

Challenge

The high profile Visa global roadshow involved three teams travelling across three continents visiting 11 countries and 27 cities. In addition, Visa wanted a lasting memory of the roadshow that could be used as a showpiece for their listing dinner.

Solution

Our dedicated team worked around the clock to plan, organise and execute all aspects with regards to this roadshow and its co-ordination. We produced 36 group investor meetings across the US, Europe, the Middle East and Asia, with over 1,700 investors in attendance, including nearly 700 attendees at the New York lunch alone.

In addition, our team captured video footage on the road to develop into a memorable film for the management team and shown at the closing dinner.

Result

At the time, Visa ranked as the second largest IPO’s in the world and the largest US IPO ever raising in excess of US$19bn. Despite the extremely volatile market conditions, the deal was priced well above the offering range.

Joseph Saunders, Executive Chairman and CEO, stated:
“I would like to thank the entire Imagination team for the fantastic support they provided Visa Inc. leading up to and during our recent record breaking IPO offering...The experience of the individual members of the Imagination team as well as the support of their global network greatly assisted the process, giving us the peace of mind to focus entirely on our meetings...The team did a great job and I strongly recommend Imagination's services to any company planning an IPO or wishing to improve their communication with investors.”