HCA Holdings Inc IPO

 
HCA is committed to the care and improvement of human life and strives to deliver high quality, cost effective healthcare in the communities they serve. The company comprises locally managed facilities that include about 164 hospitals and 106 freestanding surgery centres in 20 states and Great Britain and employing approximately 183,000 people.
 
Challenge
With a travelling team of up to 15 people travelling across 10 cities in Europe and North America, a presentation that needed to demonstrate the companies brand and an opportunity at the investor group meetings to enhance the each investors knowledge and understand of the HCA brand, Imagination was tasked with designing and developing an experience that met these needs.
 
Solution
The Imagination team worked vigorously with the HCA team around designing a powerful presentation that portrayed HCA’s image at the same time, having a investor friendly layout. It was very important to maintain HCA brand identity while maintaining a crisp, professional look appropriate for the global institutional investor audience. Elements designed for the presentation were used to develop a theme for other branding and collateral that were used to enhance the investor experience at each of the 9 group meetings in Europe and North America. Due to the popularity of the offering, it was key to have branding elements that were adaptive to environment, with events often dramatically increasing in attendee numbers.
 
Result
In addition to arranging the daily meeting schedule, Imagination co-ordinated all logistics to ensure management and bankers only need focus on the deal. This included co-ordinating with the client’s in-house jet operations, booking schedule flights, accommodation, venues, catering and ground transportation. The Imagination travelling team supported by the office based roadshow desk, travel, production and creative managers ensured all roadshow requirements are executed with immense detail. Imagination’s strong relationships with our preferred venues and suppliers played an important role on delivering flawless group meetings up to the Imagination standard.