Tasked with delivering a taste of Rio to the streets of Amsterdam, Imagination created a stunning festival which included some 500 performers, 100 drummers and a specially created giant puppet.
During the parade, a digital mapping projection brought the Sambadrome to life, showcasing the work of renowned Brazilian fashion designer Ronaldo Fraga, along with multimedia imagery all set to the sounds of Brazil.
Princess Maxima of the Netherlands opened the Festival alongside AkzoNobel Chairman Hans Wijers.
The opening ceremony ended with a fireworks display and 500 LED illuminated balloons which were released into the night sky.
Imagination Client Services Director Guy Stevenson said: “We had crowds of more than 5,000 people in the heart of Amsterdam last night and the energy was beyond expectations. We were overwhelmed with the result.”
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