We’re extremely excited to have been shortlisted in two categories for this year’s BIMA awards.
Having submitted our entries, we’ve just found out that our latest work for oneworld, the Travel Library, has been shortlisted in the Mobile Marketing category.
The Travel Library campaign targets business travellers and allows users to download a book of their choice for free whilst they wait to board their flights. This activity can be accessed through their mobile phones via free wi fi connection at selected airports.
The oneworld Travel Library is the latest innovate travel centric initiative, which follows on from the oneworld Travel Stations we launched last year. The Travel Station has also been shortlisted in the Offline Kiosk/Installation category.
According to BIMA the standard this year was exceptionally high which is reflected in a 10% increase in the average score and 30% more entries from agencies than last year.