President Obama crowdsources his campaign song - London - Imagination

President Obama crowdsources his campaign song

President Obama crowdsources his campaign song

Imagination experience labs

Imagination's blog for industry insight, innovation, inspiration and general life contemplation.
OPINION Global
  • Tom Gray
  • Creative Strategist
0

President Obama crowdsources his campaign song

The world’s most social-media savvy president has ramped up his election campaign through Spotify - calling on his supporters to add their suggestions for campaign songs to a collaborative playlist to create “A winning soundtrack for 2012

In a country where (to outsiders at least) rallies seem to only take place in sports stadiums and small town diners, making sure that there’s a fitting soundtrack seems like a pretty good idea.
 
And from the very first marching bands, politicians have known that the emotional power of music can galvanise a campaign or even reach a new constituency - from Tony Blair surging into Downing Street to the strains of Things Can Only Get Better by D:Ream to Ronald Reagan's misappropriation of Born in the USA - much to Bruce Springsteen's irritation.
 
And looking at the list of successful presidential campaign songs, you could almost write a brief for them: blue collar, upbeat but with a hint of adversity to be overcome, and overwhelmingly male:
 
2008: Barack Obama: Yes We Can (will.i.am featuring various artists)
2004: George W. Bush: Only in America (Brooks & Dunn)
2000: George W. Bush: I Won't Back Down (Tom Petty)
1992: Bill Clinton: Don't Stop (Fleetwood Mac)
1988: George H. W. Bush: This Land Is Your Land (Woody Guthrie)
1984: Ronald Reagan: Born in the USA (Bruce Springsteen)
 
So what song would you add to the list for 2012? Suggestions in the comments box below please.
 
Photo: Barack Obama, Creative Commons

Comments

Add comment


CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Enter the characters shown in the image.

Back to labs