Mazda had to launch their ground breaking new SUV the CX-5 to their dealers, staff and corporate clients – a broad range of people with differing brand and product knowledge.
Turning a cramped stand into a crowd-pleaser took some serious creative thinking
Mazda wanted to reach new target audiences ahead of the launch of their latest generation cars and convert new interest into actual sales.
Mazda needed to grab technology headlines in Shanghai, but also win hearts and minds with its design ethos
A new identity creates a strong differentiation and is true to the Mazda values.
Accelerating the sales funnel... from live brand experience to leads and sales