Last week I had the pleasure of speaking at the ISES BNC Global Event show. The title of my talk was Post-event engagement and message amplification.
In a world where proving ROI and demonstrating metrics in the event space is becoming more and more important the ability to generate an audience and engagement that reaches beyond the attendees at your event is becoming an essential, not a nice to have.
A question on the minds of product planners, retailers and marketers everywhere, especially in the luxury sector is simmering: ‘Is Bling bouncing back?’ The answer appears to be yes…with a few new caveats. And where are we to find the validation of the answer? Qualitative research? Quantitative data mining and focus groups across a myriad of scientific disciplines? Well, not exactly, instead, as a start, one might find the answer supported by the very oracle of pop culture consumerism: Miss Britney Spears.