About us - London - Imagination

About us

 

 

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We are all Imagination

We are totally committed to being a creative agency in everything we do.
We are a dynamic and evolving organisation that has changed as the needs of our clients have changed. Today our creative resources embrace the skills of architects, 3D and 2D designers, film makers, journalists, creative technologists, bloggers and social media experts, art directors and copy writers and creative strategists... all trying to imagine a more creative future for our clients and for ourselves.

We transform business through creativity

There is only so long that a business or a consumer brand can be slimmed down, re-engineered, streamlined, out-sourced or procurement reviewed. Sooner or later the removal of waste has to be replaced by the addition of value. That's where we come in. The ability to create ideas and opportunities that in turn create profits.

Experience is everything

Wherever you look in the consumer world, brands are increasingly valued by the experiences they offer, not by the messages they project. Sceptical consumers don’t want to listen to what brands say, they want to experience how they behave.
We have moved from the world of USP (unique selling proposition) to UExP (unique experience proposition). At Imagination we are experts in creating experiences for brands that create more memories than any message.

Independent for over 40 years

Inspired by our founder, we live the creative belief that anything is possible.

We answer to our clients and to each other

This means that we can offer a truly independent view of the challenges and opportunities that face our clients. We believe the longevity of our relationships with clients demonstrates how valuable that is.

People

Global//Group CEO

Douglas Broadley

Douglas is responsible for Imagination's global client portfolio, directing the company's media-neutral, full service offering across multiple offices. Douglas demands excellence in creative

Douglas Broadley

Group CEO and Global Creative Director

Douglas is responsible for Imagination's global client portfolio, directing the company's media-neutral, full service offering across multiple offices. Douglas demands excellence in creative expression and execution, setting the standard that is a defining feature of our multi-disciplinary global community. He was a key member of the team that conceived and developed the tourist destination Guinness Storehouse for Diageo; he was also instrumental in the conception and implementation of the Ford Motor Company and Shell global exhibition programmes. In his spare time Douglas is a drummer and to prove this point he constantly taps under the table or at his desk.

London//CSD

Paul Simonet

Paul has extensive strategic experience across a broad range of brands, most notably HSBC, Mastercard and Microsoft.

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Paul Simonet

Creative Strategy Director

Paul has extensive strategic experience across a broad range of brands, most notably HSBC, Mastercard and Microsoft.He joined Imagination from JWT, where he was Global Planning Director for ‘Team HSBC’. Paul was the key team member who presented the new ‘Values’ strategy to HSBC senior management. He developed brand architecture and new campaigns for HSBC business banking, HSBC Insurance, HSBC Private Bank, HSBC Premier and HSBC British Lions Sponsorship. Prior to Paul’s time with JWT, he worked at McCann Erickson, where he was the UK Planning Director for Microsoft’s integrated core team of agencies including AKQA and Universal McCann. Paul once made a citizen’s arrest while wearing his Superman T-Shirt.

London//OD

Simon King

Simon is responsible for the day to day operations to enable Imagination's teams deliver on brief, on budget and on time. Additionally he has responsibility for and direct management of strategic and

Simon King

Operations Director

Simon is responsible for the day to day operations to enable Imagination's teams deliver on brief, on budget and on time. Additionally he has responsibility for and direct management of strategic and operational implementation of Imagination IT, digital project production and project technology. Simon’s background and wide experience is invaluable to the company and vital to the introduction and development of operational policies and practices; adoption and coordination of new technologies; management of media, and resource sharing within the Imagination Group. Simon joined the Board of Directors in 1995 as Creative Services Director, with responsibility for the business management of all creative departments. He was appointed to his current role in 2003.

London//CEO

Patrick Reid

Patrick is responsible for Imagination’s business in EMEA. 

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Patrick Reid

CEO, Imagination EMEA

Patrick is responsible for Imagination’s business in EMEA. 

Patrick's first role at Imagination was project managing high-profile capital raising roadshows for clients including Deutsche Telekom, China Telecom, NTT and AT&T Wireless. In 2000, Patrick moved to Asia to set up our Hong Kong office and successfully developed our presence in region, working for clients such as Bank of China, Sinopec, MTRC and China Mobile. In 2004, Patrick transferred to our New York office to work with companies such as Visa, Hyatt Hotels, MasterCard, Hertz, KKR, Prada and Virgin Mobile. In 2009, Patrick returned to London to become Global Managing Director Investor Communications and in 2011 joined the Imagination Group Board. In 2013, Patrick took on the role of CEO Imagination EMEA. 

 

 
 

London//FD

Kieron Doyle

As well carrying out the usual duties of Finance Director, Kieron heads a team that works with Imagination’s project leaders to establish and monitor project budgets and to provide clients with

Kieron Doyle

Finance Director

As well carrying out the usual duties of Finance Director, Kieron heads a team that works with Imagination’s project leaders to establish and monitor project budgets and to provide clients with financial reports, as required. He has extensive experience in dealing with all aspects of project finances and client accounting requirements, from the smaller one-off projects to major programmes of activity, often having a duration of several years. Having joined Imagination in 1984 as Assistant Accountant, Kieron was appointed to the Board in 1995. Prior to joining Imagination, he was a production cost accountant for the US multinational Westinghouse, working at several sites in the UK and Ireland. Kieron was originally trained as a glassblower before making the (obvious?) move to Accountancy.

London//BD

David Girling

David is a member of the Imagination Group Board and is also Managing Director of our German subsidiary, Imagination GmbH.

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David Girling

Group Board Director and Head of Ford in Europe

David is a member of the Imagination Group Board and is also Managing Director of our German subsidiary, Imagination GmbH.

With 20+ years’ experience of automotive marketing, David has a deep insight into the car industry and how to best apply creative communication services. He leads the agency’s single largest client area and has a range of business management, client servicing, and project management skills. David has helped grow our Ford business from its European beginnings to a Global footprint. Along the way, he has managed our Detroit office and been responsible for our business with Mazda, Jaguar, Land Rover, and Aston Martin. David is an avid music fan with a particular interest in listening to European avant-garde and nu-jazz.

London//ECD

Julian Baker

Julian leads a global team which looks to develop, design and implement innovative, creative and ground-breaking solutions across the world.

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Julian Baker

European Creative Director

Julian leads a global team which looks to develop, design and implement innovative, creative and ground-breaking solutions across the world.  Julian joined Imagination in 1996, working on the Millennium Exhibition in Greenwich. Previously, he was involved in a number of major architectural projects, from museums and theme parks to industrial facilities and restaurants in the UK, Europe and Japan. In his earlier career, Julian designed and implemented a complete scheme for the Heathrow Express underground station, including the station itself, train livery, carriage interiors and customer literature. He was the lead designer for the concept and development of the award-winning Guinness Storehouse exhibition, retail, entertainment and training areas. Julian is an enthusiastic collector of art and furniture.

London//MDIC

Marcus Bray

Marcus is globally responsible for Imagination's Investor Communications business.

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Marcus Bray

Managing Director, Investor Communications

Marcus is globally responsible for Imagination's Investor Communications business.

Marcus joined Imagination in October 2000 in London, and worked as an Account Director on over 30 investor roadshows and international conferences out of Europe and the US, with clients from a wide variety of sectors. In early 2004, Marcus moved to Hong Kong to head up the company’s Investor Communications operations, with responsibility for all our Investor Communications activities in the region. In 2013, Marcus relocated to London to run the global investor communications business. 

 

London//HOA

Ross Wheeler

Ross leads Imagination’s multi-disciplinary Automotive team. With his extensive production and client management experience, Ross is responsible for applying Imagination’s wide-ranging skills to

Ross Wheeler

Head of Automotive

Ross leads Imagination’s multi-disciplinary Automotive team. With his extensive production and client management experience, Ross is responsible for applying Imagination’s wide-ranging skills to best advantage when interpreting a client’s strategic objectives, maximising the ROI through the most efficient and streamlined deployment of people and resources to deliver projects on brief, on time and on budget.
 
Ross joined Imagination in 1998 as a Production Manager. He played an active role in the development of Imagination’s contractor management relationships, developing a streamlined approach to the delivery of global programmes. In 2006, Ross transferred to the client service team, broadening his expertise within the brand communications.

London//CSD

Guy Stevenson

Guy is a member of the Imagination Europe Board with responsibility for a number of key client relationships including Canon Europe and AkzoNobel. Guy manages an integrated creative and delivery team with

Guy Stevenson

Client Services Director

Guy is a member of the Imagination Europe Board with responsibility for a number of key client relationships including Canon Europe and AkzoNobel. Guy manages an integrated creative and delivery team with wide ranging live communication experience.
 
Over the years, Guy has overseen and managed numerous large scale events including examples such as Canon Europe’s EXPO which featured an 8,000sq.m. exhibition attended by 14,000 delegates over three days and AkzoNobel’s brand launch.
 
During his 26 years with the company, Guy has been based in London, Atlanta, New York and Hong Kong.

London//GHRL

Carlos Virgile

Carlos qualified as an architect in Buenos Aires and moved to London in 1979. In 1990 he founded Virgile & Stone Associates, as a subsidiary of The Imagination Group, working on hotel, leisure and

Carlos Virgile

Global Head of Retail & Leisure

Carlos qualified as an architect in Buenos Aires and moved to London in 1979. In 1990 he founded Virgile & Stone Associates, as a subsidiary of The Imagination Group, working on hotel, leisure and luxury retail design projects. The business was recently incorporated as an integrated offer within the group. International clients include Burberry, Patek Philippe and Yves St. Laurent, plus department stores Macy’s, Tsum, Harrods and Selfridges. Amsterdam Airport Schiphol retail, Domus shopping center in Paris and Manufaktura in Poland are some of the large scale projects undertaken. And in the leisure sector, Carlos has led the team working with Oberoi Hotels in India, Rezidor and InterContinental across Europe and the new Hyatt Andaz hotel in Delhi. Carlos' choice as a Mastermind subject would be Italian Cinema from Neorealism to the 70's.

London//GCSD

Christian Johansen

Christian is responsible for the business Imagination delivers for Shell globally, providing strategic direction across the company’s many services and disciplines to deliver Shell’s brand and

Christian Johansen

Shell Global Client Services Director

Christian is responsible for the business Imagination delivers for Shell globally, providing strategic direction across the company’s many services and disciplines to deliver Shell’s brand and business objectives. With 15 years in the industry, Christian has worked across a range of sectors from financial services to automotive to FMCG to technology, with clients including Unilever, Coca-Cola, Pernod Ricard, Volvo, IBM and American Express.
 
Christian is a native Norwegian speaker, proficient in Spanish, and fluent in French. Christian is also a dolphin expert, having participated in the largest research project in dolphin communication in Shark Bay, Western Australia. On the back of the research he helped publish an academic paper in the Journal of Animal Behaviour.

Anton is responsible for Imagination's technology strategy and architecture; delivering unique, engaging and measurable experiences to our clients and audiences.
 
With over 20 years

Anton C E Christodoulou

Chief Technology Officer, EMEA

Anton is responsible for Imagination's technology strategy and architecture; delivering unique, engaging and measurable experiences to our clients and audiences.
 
With over 20 years experience in defining, developing, articulating and executing exec level technology transformation; Anton has worked in some of the world's most dynamic companies, including Walt Disney, Seagram and British Telecom.

London//HRD

Claire Dykes

Claire Dykes

Human Resources Director

Claire joined Imagination as the company’s first HR manager in 2000, taking responsibility for development and implementation of a wide range people related initiatives across the company including recruitment strategies, policy development, training activities and reward. She was appointed to the Board in 2003. Before joining Imagination, Claire gained ten years’ HR experience in a broad range of environments including De La Rue plc and the Grayling Group. Claire is a graduate in French Studies and holds a post-graduate personnel diploma from Kingston University Business School.  She is a Member of the Chartered Institute of Personnel and Development. At weekends she spends her time perfecting her wildlife photography skills and volunteering with animal charities.