About us

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We are all Imagination

 
We are totally committed to being a creative agency in everything we do.

We are a dynamic and evolving organisation that has changed as the needs of our clients have changed. Today our creative resources embrace the skills of architects, 3D and 2D designers, film makers, journalists, creative technologists, bloggers and social media experts, art directors and copy writers and creative strategists... all trying to imagine a more creative future for our clients and for ourselves.

We transform business through creativity

There is only so long that a business or a consumer brand can be slimmed down, re-engineered, streamlined, out-sourced or procurement reviewed. Sooner or later the removal of waste has to be replaced by the addition of value. That's where we come in. The ability to create ideas and opportunities that in turn create profits.

Experience is everything

Wherever you look in the consumer world, brands are increasingly valued by the experiences they offer, not by the messages they project. Sceptical consumers don’t want to listen to what brands say, they want to experience how they behave.
We have moved from the world of USP (unique selling proposition) to UExP (unique experience proposition). At Imagination we are experts in creating experiences for brands that create more memories than any message.

Independent for over 40 years

Inspired by our founder Gary Withers, we are an independent organisation in every sense. Commercially we serve no group objectives nor sister companies, nor shared corporate overhead.

We answer to our clients and to each other

This means that we can offer a truly independent view of the challenges and opportunities that face our clients. We believe the longevity of our relationships with clients demonstrates how valuable that is.

People

London//CEO

Douglas Broadley

Douglas is responsible for Imagination's global client portfolio, directing the company's media-neutral, full service offering across multiple offices. Douglas demands excellence in creative...

Douglas Broadley

CEO and Global Creative Director

Douglas is responsible for Imagination's global client portfolio, directing the company's media-neutral, full service offering across multiple offices. Douglas demands excellence in creative expression and execution, setting the standard that is a defining feature of our multi-disciplinary global community. He was a key member of the team that conceived and developed the tourist destination Guinness Storehouse for Diageo; he was also instrumental in the conception and implementation of the Ford Motor Company and Shell global exhibition programmes. In his spare time Douglas is a drummer and to prove this point he constantly taps under the table or at his desk.

London//CSD

Paul Simonet

Paul has extensive strategic experience across a broad range of brands, most notably HSBC, Mastercard and Microsoft.

Paul Simonet

Creative Strategy Director

Paul has extensive strategic experience across a broad range of brands, most notably HSBC, Mastercard and Microsoft.Paul has extensive strategic experience across a broad range of brands, most notably HSBC, Mastercard and Microsoft. He joined Imagination from JWT, where he was Global Planning Director for ‘Team HSBC’. Paul was the key team member who presented the new ‘Values’ strategy to HSBC senior management. He developed brand architecture and new campaigns for HSBC business banking, HSBC Insurance, HSBC Private Bank, HSBC Premier and HSBC British Lions Sponsorship. Prior to Paul’s time with JWT, he worked at McCann Erickson, where he was the UK Planning Director for Microsoft’s integrated core team of agencies including AKQA and Universal McCann. Paul once made a citizen’s arrest while wearing his Superman T-Shirt.

London//CSD

Joanna Kalenska

As Client Services Director, Joanna is responsible for the management of a number of clients, delivering global and UK focused solutions across channels and audiences.

Joanna Kalenska

Client Service Director

As Client Services Director, Joanna is responsible for the management of a number of clients, delivering global and UK focused solutions across channels and audiences.In the last 10 years, Joanna strategically and creatively developed brand strategies, communication campaigns and retail programmes. Working collaboratively with above the line, below the line, digital and media specialists and delivering effective and award-winning work. Joanna is currently responsible for running the agency’s relationship with Nokia, Asics and Wesfield, among others. 
Before joining Imagination, Joanna spent four years at RMG Connect (now JWT), first working on Shell and Pfizer and then running personal and commercial banking business on the HSBC UK digital account.

London//OD

Simon King

Simon is responsible for the business management of Imagination's extensive creative resource. His background and wide experience is invaluable to the company and vital to the introduction and...

Simon King

Operations Director

Simon is responsible for the business management of Imagination's extensive creative resource. His background and wide experience is invaluable to the company and vital to the introduction and development of operational policies and practices; the adoption and co-ordination of new technologies; management of media convergence, and resource sharing within the Imagination Group. He has established and managed several specialist departments, all of which make a core contribution to the company's multi-disciplinary offer. Simon joined the Board of Directors in 1995 as Creative Services Director and was appointed to his current role in 2003. Simon is obsessed with the Apollo Moon landings, fanatical about Hergé's Tintin books and an unashamed early adopter of new technology.

London//CSD

Morag Crichton

Morag is responsible for the business Imagination delivers for Shell globally, providing strategic direction across the company’s many services and disciplines to deliver Shell’s brand and...

Morag Crichton

Client Services Director, Shell Team

Morag is responsible for the business Imagination delivers for Shell globally, providing strategic direction across the company’s many services and disciplines to deliver Shell’s brand and business objectives. With 17 years in the industry, Morag possesses the knowledge and skills invaluable in supporting a client to achieve their company’s strategic ambitions. Experienced at leading diverse and complex programmes, in both the corporate and consumer markets, Morag has delivered an extensive range of successful communication solutions, often addressing the most complex business, marketing and communication issues, while, at the same time, demonstrating the highest standards and ensuring that business aims and value are maximised. Amongst her many talents, Morag is a trained masseuse.

 

 

London//MDIC

Patrick Reid

Patrick is globally responsible for Imagination's Investor Communications business.

Patrick Reid

MD Investor Communications

Patrick is globally responsible for Imagination's Investor Communications business.

Patrick's first role at Imagination was project managing high-profile capital raising roadshows for clients including Deutsche Telekom, China Telecom, NTT and AT&T Wireless. In 2000, Patrick moved to Asia to set up our Hong Kong office and successfully developed our presence in region, working for clients such as Bank of China, Sinopec, MTRC and China Mobile. In 2004, Patrick transferred to our New York office to run our Americas Investor Communications business, working with companies such as Visa, Hyatt Hotels, MasterCard, Hertz and Virgin Mobile. In 2009, Patrick returned to London to become Global Managing Director and in 2011 joined the Imagination Group Board. His goal is to get his Pilot's license.

London//FD

Kieron Doyle

As well carrying out the usual duties of Finance Director, Kieron heads a team that works with Imagination’s project leaders to establish and monitor project budgets and to provide clients with...

Kieron Doyle

Finance Director

As well carrying out the usual duties of Finance Director, Kieron heads a team that works with Imagination’s project leaders to establish and monitor project budgets and to provide clients with financial reports, as required. He has extensive experience in dealing with all aspects of project finances and client accounting requirements, from the smaller one-off projects to major programmes of activity, often having a duration of several years. Having joined Imagination in 1984 as Assistant Accountant, Kieron was appointed to the Board in 1995. Prior to joining Imagination, he was a production cost accountant for the US multinational Westinghouse, working at several sites in the UK and Ireland. Kieron was originally trained as a glassblower before making the (obvious?) move to Accountancy.

London//HPM

Anna Chapman

Anna works to ensure the successful delivery of all our digital engagements through good planning, clear communication and the ongoing improvement of our production processes. PRINCE2-trained, Anna is...

Anna Chapman

Head of Project Management, Digital

Anna works to ensure the successful delivery of all our digital engagements through good planning, clear communication and the ongoing improvement of our production processes. PRINCE2-trained, Anna is a professional problem-solver. She combines attention to detail with a strategic view to identify issues ahead of time and evolve robust solutions. Her key skills are lateral thinking, clear communication and boundless enthusiasm for a good challenge. She has been managing digital projects for over 10 years for agencies including AKQA and Euro RSCG 4D. Inspired by creativity and innovation, she delights in delivering clever technical solutions and has done so for clients including the COI, Intel, Barclays, and Swire Properties. A trained archaeologist, Anna also worked (briefly) for Formula 1 and NASA. 

London//Director

Mark Hewitt

Mark’s role is to grow, diversify and manage the Imagination business internally and externally. Before joining Imagination, Mark spent 17 years in Marketing and Brand Communications, working both...

Mark Hewitt

Director

Mark’s role is to grow, diversify and manage the Imagination business internally and externally. Before joining Imagination, Mark spent 17 years in Marketing and Brand Communications, working both client and agency sides, where he worked with some of the world’s biggest brands, including Nokia, Ford and Coca-Cola. Today, his main professional focus is to ensure that the growth of the business is correctly balanced with the culture that Imagination employees and clients find so inspiring. Mark loves playing and watching most sports, and when time allows, creates large artworks that combine smashed-up car parts with traditional oil painting.

London//BD

David Girling

David is a member of the Imagination Group Board and is also Managing Director of our German subsidiary, Imagination GmbH.

David Girling

Group Board Director and Head of Ford in Europe

David is a member of the Imagination Group Board and is also Managing Director of our German subsidiary, Imagination GmbH.

With 20+ years’ experience of automotive marketing, David has a deep insight into the car industry and how to best apply creative communication services. He leads the agency’s single largest client area and has a range of business management, client servicing, and project management skills. David has helped grow our Ford business from its European beginnings to a Global footprint. Along the way, he has managed our Detroit office and been responsible for our business with Mazda, Jaguar, Land Rover, and Aston Martin. David is an avid music fan with a particular interest in listening to European avant-garde and nu-jazz.

London//ECD

Julian Baker

Julian leads a global team which looks to develop, design and implement innovative, creative and ground-breaking solutions across the world.

Julian Baker

European Creative Director

Julian leads a global team which looks to develop, design and implement innovative, creative and ground-breaking solutions across the world.Julian joined Imagination in 1996, working on the Millennium Exhibition in Greenwich. Previously, he was involved in a number of major architectural projects, from museums and theme parks to industrial facilities and restaurants in the UK, Europe and Japan. In his earlier career, Julian designed and implemented a complete scheme for the Heathrow Express underground station, including the station itself, train livery, carriage interiors and customer literature. He was the lead designer for the concept and development of the award-winning Guinness Storehouse exhibition, retail, entertainment and training areas. Julian is an enthusiastic collector of art and modern furniture; he uses his brand and communication skills to support the Eve Appeal Cancer Trust.